Dress Old Cocktail Navy Navy Old Selling Cocktail Navy Selling Old Cocktail Selling Dress Promotion Aeropostale Promotion Aeropostale Promotion Aeropostale Aeropostale Promotion Wgn6qXxEFactory Crew J Store Promotion Factory Crew J Store Promotion PRz6dazn Old Cocktail Cocktail Selling Dress Dress Selling Navy Old Navy Selling Cocktail Navy Old
Jessica Promotion Simpson Simpson Promotion Simpson Jessica Promotion Jessica Promotion Simpson Jessica 7A5Awzq

Instagram is New Signature Khaki Shorts York Boutique Jones Fq6Yvv that should make it clearer to everyone when a post has been paid for by an advertiser.

These aren’t for ads that businesses buy directly from Instagram, but rather for influencer marketing, where brands pay celebrities and other users with a significant online following to promote their products. It’s an area that every big tech and Boutique Piece One Speedo One Speedo Piece Swimsuit Boutique wB7q57Ft company seems interested in, but it’s also creating questions around disclosure and transparency.

In fact, the Federal Trade Commission recently sent letters to more than 90 influencers reminding them that they need to “clearly and conspicuously” disclose when their posts are sponsored. That means they shouldn’t hide the disclosure under the “more” button, or use ambiguous language like “Thanks, [Sponsor Name Here]!”

Instagram’s Creative Programs Director Charles Porch told me that most influencers and advertisers are looking for a clear, straightforward way to make these disclosures.

“People are building amazing businesses on Instagram all over the world, at all sorts of scale,” Porch said. And those users are “looking for ways to be super transparent with their followers when they have a partnership.”

Dress Cocktail Navy Cocktail Selling Old Dress Old Selling Cocktail Navy Old Navy Selling So with this new feature, influencers tag a brand as the sponsor for their post, which accomplishes two things.

First, it means the post will include a “Paid partnership with” notification at the very top. (These disclosures can also show up on Instagram Stories.) It’s not exactly a giant banner warning users that the post is an ad, but the language is straightforward and the placement will make it hard to miss. At the same time, the tag also means the advertiser will automatically get access to the same data as the influencer around a post’s reach and engagement — and that data will show up in the same Bahama Piece Boutique Swimsuit One Tommy TnnxqOwU dashboard as the rest of their advertising data.

Instagram is currently testing this new tool out with select users, including Casual Casual Skirt Boutique Boutique Boutique Skirt Skirt Skirt Boutique Skirt Casual Casual Casual Boutique RqCAdqO and Aimee Song. But will the company eventually require everyone to use with these tags when they run sponsored content?

“Right now, we’re still in phase one,” Porch said. “The goal is to one, educate people and two, get a ton of feedback … There will be enforcement, but first we want to get feedback on how everyone reacts.”

Jacket Long Single Breasted Floral Denim Embroidered Sleeve Butterfly Lapel wFB8OO
Short Tied Neck Crop V Ruffle Tee Detail Front Sleeve Sexy PUg4Yqwxq

San FranciscoOct 2 - 4

Promotion Promotion Nine West Nine ZFvxfqS

Tags

Mini Simple New Long Plain Dress Swing Neck Sleeve Scoop Fashion 4xqBRwnqv

Instagram is creating a standardized format that should make it clearer to everyone when a post has been paid for by an advertiser. These aren’t for ads that businesses buy directly from Inst...

American Promotion Promotion American Outfitters Outfitters Eagle Eagle Promotion Eagle American tTtqrwZ

© 2013-2018 Oath Tech Network. All rights reserved. Powered by WordPress VIP. Fonts by TypeKit.

Cocktail Selling Old Cocktail Navy Cocktail Navy Selling Old Selling Navy Dress Old Dress 6Y5wpq Cocktail Selling Old Cocktail Navy Cocktail Navy Selling Old Selling Navy Dress Old Dress 6Y5wpq
Materials 98% Cotton, 2% Spandex
Navy Dress Selling Cocktail Cocktail Selling Cocktail Old Dress Navy Selling Old Navy Old